News - NSI - EN

Making your products accessible means making your brand inclusive.

Written by NSI Canada | Dec 3, 2025 1:00:01 PM

Today, 1.3 billion people, that is, 16% of the world’s population, live with a significant disability. Faced with this reality, accessibility is no longer just an ethical choice but has become a regulatory requirement in many countries: it represents a driver of inclusion, a regulatory imperative, and a growth opportunity for businesses.

Disability : beyond preconceptions

Disability takes many forms. Some are visible, such as motor or visual impairments, but nearly 80% of disabilities are invisible. These include cognitive disorders, color blindness, hearing impairments, epilepsy, and even temporary limitations (a broken arm, fatigue, aging, etc.).

Digital accessibility involves designing interfaces that all users can understand, navigate, and use, regardless of their physical, sensory, or cognitive abilities.

The digital challenges faced by people with disabilities

Completing a simple task online can be a real challenge for some individuals. Here are the main obstacles and best practices to address them :

Visual impairment

Challenges Solutions
Blind or visually impaired people use screen readers and rely on content structure.
  • Provide alternative text for all images and icons.
  • Use well-structured headings and subheadings (properly nested HTML tags).
  • Ensure a logical keyboard navigation order and a clear page structure.

Color blindness and color perception disorders

Challenges Solutions
Information conveyed only through color is difficult to distinguish.
  • Ensure sufficient contrast between text and background.
  • Do not use color as the sole means of conveying information.

Hearing impairment

Challenges Solutions
Audio or video content is inaccessible without assistance.
  • Provide closed captions for all videos.
  • Offer full transcripts for audio content.

Motor impairment

Challenges Solutions
Some people cannot use a mouse or perform precise gestures.
  • Ensure all features are accessible using only a keyboard.
  • Avoid elements that require precise or simultaneous mouse movements.

Epilepsy and neurological disorders

Challenges Solutions
Rapid or flashing animations can trigger seizures or hinder reading.
  • Avoid any flashing content more than three times per second and allow users to pause or stop prolonged animations (longer than 5 seconds).

Accessibility : a growth opportunity

Making a website or application accessible is not only a socially responsible action, it is also a major economic advantage.
For many people with disabilities, online services can be more accessible than physical stores. By improving accessibility, you expand your potential customer base, enhance marketing performance, and strengthen your brand image.

Accessibility standards: WCAG, the global reference

The international WCAG (Web Content Accessibility Guidelines) standards define the fundamental rules for making digital content accessible.
Currently, the latest version is WCAG 2.2, but many local regulations still require WCAG 2.1.

Quality assurance testing must integrate these criteria, as any shortcomings can lead to costly redesigns if detected too late.

Why act early ?

One of the most common issues is the late integration of accessibility. The later accessibility is considered, the more expensive it becomes.

By incorporating accessibility from the start (user experience, user interface, development, quality assurance), defects are prevented early, costs are reduced, and end users benefit from a product designed for them from the outset.

Disability affects everyone at some point in life—temporarily, gradually, or permanently. Designing with accessibility in mind means designing for every user.

A word from our expert

"Accessibility integrated from the start reduces risks, limits rework costs, and sustainably expands the customer base" — Mariana, accessibility expert.

Take action today !

Contact us now for a personalized audit and concrete solutions.                                                                          Together, let’s make your website and application accessible to everyone.